KidZania Istanbul
Land of ChIldren
KidZania is an innovative concept that results appealing for children, offering the best learning experience through role-play inside a kid-sized indoor scaled city with its own economy.
In order to achieve a greater audience, we carried out a comprehensive communication strategy for KidZania Istanbul.
Brief
+ Minimum %50 growth on audience retention needed.
+ Attracts customer’s attention and sale more.
The Challenge
+ Pandemic + Economical conditions
+ KidZania as an actual, physical place
The Idea
+ Show more about KidZania’s interior on social media
+ Make collaborations with Kid/Family influencers.
+ Create more engaging contents
+ Turn KidZania a content platform (KidZania Youtube channel with original content.)
+ Bring Akasya AVM to the game.
ClIent
KidZania İstanbul
DIvIson
+ Lunedigital
+ Lunedi reactive
+ Lunedi in motion
Case
Communication Strategy
Date
from 2021 July to Present
So What’s Next?
DO YOU HAVE ROOM FOR A TERRIFIC IDEA?
Welcome to Lunedi 360
A room full of creatIves
We’re Lunedi 360, a full-service creative agency. This means we do what needs to be done. Of course, just for your brand! With more than 8 years of field experience, founders and partners who graduated with master’s degrees from selected universities, and managers and directors who studied in the area of marketing, communication, and visual arts, we’re ready to help your brand on its wonderful journey. In short, we wanted you to know that you’re in good hands.
